studio 1500 | La Cocina
The mission of La Cocina is to cultivate low-income food entrepreneurs as they formalize and grow their businesses. La Cocina support businesses by providing an affordable commercial kitchen space, industry-specific technical assistance and access to market opportunities. They focus primarily on providing resources to women from communities of color and immigrant communities. As a designer: My role in this mission was to build a brand for two new businesses: Camucha's Kitchen and Calndestina. Each had specific food they want to serve, a message they want to project, a vibe they want to create, and a location they want to represent.
Camucha's Kitchen: Prepare Peruvian food with recipes and seasoning that are inspired by the culinary tradition and culture of Lima, “City of Kings.” To bring a small part of Peruvian gastronomy to San Francisco and the Bay Área by promoting our Culinary Art through the authentic and diverse flavors and aromas of our traditional kitchen. The Capital of Peru was a symbol that is seen throughout Camucha's brand. The city lights, lanterns, king – some main symbols that were used to create the logo design.
Calndestina: Clandestina wants to build a community for Cubans and non-cubans to get together like a family to build beautiful memories around food and arts. Aim to build community through sharing authentic dishes, contemporary art and Cuban music. The logos are based around the cook itself, Lily, whose first love is photography.