Caffeinated Goat
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Package and Brand Design
Design challeng and solution: Create an new way of packaging coffee beans. Instead of doing the typical coffee bags that are seen currently in the market, I aimed to design a coffee container that could be opened easily and be reused. It is broken down into three bean strength that are translated into the spiral intensity design. The goal of the packaging was to protect the beans from moisture so it won't get damaged, through visuals provide context to the type of bean, and promotes the history of coffee.
Behind the brand name: The name, Caffeinated goat, originated once learning about the history of coffee. The legend of coffee started in Ethiopia when goats found berries and started "dancing" from the caffeine. Hence, caffeinated goat!
Coffee dispenser: An individual can also refill their caffeinated goat container through dispensers. There will be three dispensers, each correlated with the bean's strength color and the corresponding spiral. They will know where to place their container in order to refill their beans. Also, they will have the option to pick between ground or whole beans. This promotes sustainability within the coffee industry.
Behind the brand name: The name, Caffeinated goat, originated once learning about the history of coffee. The legend of coffee started in Ethiopia when goats found berries and started "dancing" from the caffeine. Hence, caffeinated goat!
Coffee dispenser: An individual can also refill their caffeinated goat container through dispensers. There will be three dispensers, each correlated with the bean's strength color and the corresponding spiral. They will know where to place their container in order to refill their beans. Also, they will have the option to pick between ground or whole beans. This promotes sustainability within the coffee industry.
Process +
Process -
Software: Fusion 360, Adobe Illustrator and InDesign
The product: A sustainable and reusable coffee bean container. There are three containers, from light to dark roast, and the goat's eyes change as the strength increases. Each container included the description of the beans that will be revealed once the individual lifts the lid.
Design challenge and solution: Create an new way of packaging coffee beans. Instead of doing the typical coffee bags that are seen currently in the market, I aimed to design a coffee container that could be opened easily and be reused. It is broken down into three bean strength that are translated into the spiral intensity design. The goal of the packaging was to protect the beans from moisture so it won't get damaged, through visuals provide context to the type of bean, and promotes the history of coffee.
Behind the brand name: The name, Caffeinated goat, originated once learning about the history of coffee. The legend of coffee started in Ethiopia when goats found berries and started "dancing" from the caffeine. Hence, caffeinated goat!
Coffee dispenser: An individual can also refill their caffeinated goat container through dispensers. There will be three dispensers, each correlated with the bean's strength color and the corresponding spiral. They will know where to place their container in order to refill their beans. Also, they will have the option to pick between ground or whole beans. This promotes sustainability within the coffee industry.
The product: A sustainable and reusable coffee bean container. There are three containers, from light to dark roast, and the goat's eyes change as the strength increases. Each container included the description of the beans that will be revealed once the individual lifts the lid.
Design challenge and solution: Create an new way of packaging coffee beans. Instead of doing the typical coffee bags that are seen currently in the market, I aimed to design a coffee container that could be opened easily and be reused. It is broken down into three bean strength that are translated into the spiral intensity design. The goal of the packaging was to protect the beans from moisture so it won't get damaged, through visuals provide context to the type of bean, and promotes the history of coffee.
Behind the brand name: The name, Caffeinated goat, originated once learning about the history of coffee. The legend of coffee started in Ethiopia when goats found berries and started "dancing" from the caffeine. Hence, caffeinated goat!
Coffee dispenser: An individual can also refill their caffeinated goat container through dispensers. There will be three dispensers, each correlated with the bean's strength color and the corresponding spiral. They will know where to place their container in order to refill their beans. Also, they will have the option to pick between ground or whole beans. This promotes sustainability within the coffee industry.
Design challeng and solution: Create an new way of packaging coffee beans. Instead of doing the typical coffee bags that are seen currently in the market, I aimed to design a coffee container that could be opened easily and be reused. It is broken down into three bean strength that are translated into the spiral intensity design. The goal of the packaging was to protect the beans from moisture so it won't get damaged, through visuals provide context to the type of bean, and promotes the history of coffee.
Behind the brand name: The name, Caffeinated goat, originated once learning about the history of coffee. The legend of coffee started in Ethiopia when goats found berries and started "dancing" from the caffeine. Hence, caffeinated goat!
Coffee dispenser: An individual can also refill their caffeinated goat container through dispensers. There will be three dispensers, each correlated with the bean's strength color and the corresponding spiral. They will know where to place their container in order to refill their beans. Also, they will have the option to pick between ground or whole beans. This promotes sustainability within the coffee industry.
Behind the brand name: The name, Caffeinated goat, originated once learning about the history of coffee. The legend of coffee started in Ethiopia when goats found berries and started "dancing" from the caffeine. Hence, caffeinated goat!
Coffee dispenser: An individual can also refill their caffeinated goat container through dispensers. There will be three dispensers, each correlated with the bean's strength color and the corresponding spiral. They will know where to place their container in order to refill their beans. Also, they will have the option to pick between ground or whole beans. This promotes sustainability within the coffee industry.
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